How to Boost Player Sign-Ups
in Just 7 Days
The last-minute playbook for filling your tournament without the stress.
When you’re 1 week out from your event and your numbers aren’t where you want them to be, panic can creep in. But don’t worry—Colorado Under Par has executed dozens of events under tight timelines, and we’ve developed a proven 7-day promotional playbook that works.
Whether you’re sitting at half capacity or just looking to get those last few team slots filled,
Here’s how to make the final push count:
1. Launch a Countdown Campaign
Create urgency by posting a “7 Days Left” countdown across all platforms. Use bold graphics, clear CTAs, and update daily. Visual urgency works—it gets shared, clicked, and acted on.
Pro Tip: Use IG Stories and Facebook Groups for daily reminders.
2. Send a Targeted “Final Call” Email
Hit your past players, corporate partners, and sponsor email lists with a direct, urgency-driven subject line like:
“Last Chance to Play for a Cause You Love – Registration Ends Soon!”
Make it skimmable. Link the registration form front and center.
3. Offer a Flash Giveaway
Partner with a sponsor to create a giveaway (golf bag, YETI cooler, dinner gift card). Every team that signs up by the deadline is automatically entered.
This not only incentivizes new signups—it creates shareable buzz.
4. Leverage Testimonials
Turn a quote from last year’s player into a static post or reel. People trust people. A quick “Why I’ll Never Miss This Tourney Again” goes a long way.
Include a call-to-action and registration link in the comments or bio.
5. Showcase the Experience (Not Just the Cause)
Share photos or highlight reels of past tournaments to remind people of the fun, not just the fundraising. Think: swag bags, sponsor booths, scenic course views, and team photos.
6. Use Social Proof Daily
Post team registrations in real-time. “Team Denver Dentists just signed up—3 spots left!”
This tactic works especially well on Stories and in LinkedIn updates.
7. Keep It Personal
Ask board members, sponsors, or partners to personally reach out to 5–10 contacts. A direct message or email often closes the deal faster than any post.
💬 Wrapping Up
Last-minute doesn’t have to mean last place. With these 7 tactics, you can create meaningful urgency, boost participation, and close your event with a strong turnout.
Need Help Executing a Rapid-fire Promo Strategy?
We offer 7-day, 30-day, and 60-day marketing packages built to match your timeline and goals.
Andrew Mueller
Founder/Owner