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Here are Frequently Asked Questions About Event Management

For First-Time Nonprofit Sporting Events
Where do we even start?

Begin with your fundraising goal. Choose a sport that fits your audience and start building a timeline. Colorado Under Par offers DIY templates, DWY strategic guidance, or full DFY planning and execution.

How far in advance should we start planning?

Plan at least 4–6 months out. For major sponsor asks or large-scale events, start building relationships 6–12 months in advance. DWY and DFY clients get a custom timeline and support system to stay on track.

Who should be on our planning team?

At minimum:

  • Project Manager
  • Sponsorship/Outreach Lead
  • Marketing Lead

DIY clients get team structure checklists; DWY/DFY clients get planning partners to fill gaps and streamline execution.

How do we choose a sport?

Choose based on your audience’s interests, budget, and venue access. Golf is high-impact; cornhole and 5Ks are more casual. DWY clients get help evaluating options, while DFY clients get end-to-end sport + venue alignment.

What are the major planning milestones?
  • 120+ days: Lock in date, venue, and sport
  • 90 days: Launch registration, begin outreach
  • 60 days: Order supplies, build momentum
  • 30 days: Confirm teams, volunteers, vendors
  • 7 days: Finalize everything

DIYs use our checklist templates; DWY/DFY clients get milestone alerts and task delegation support.

How do we handle registrations and payments?

You can:

  • Use Google Forms + PayPal (DIY)
  • Use CUP’s custom registration platform (DWY/DFY), which tracks sponsors, teams, payments, and add-ons with a clean interface and automatic receipts.
Do we need insurance or permits?

Yes—especially for public spaces or big prizes. Typical needs include:

  • General liability insurance
  • Hole-in-one prize insurance (for golf)
  • Venue permits

DWY/DFY clients get help with vendor coordination and insurance documents.

When should we start promoting?
  • Sponsors: 6–12 months out
  • Players: 90–120 days out

DWY/DFY services include full promo calendars and timelines mapped to your fundraising targets.

How do we get people to register or sponsor our event?

It starts with clear messaging and a smooth experience.

DIY: Use our sponsor deck templates and email kits.

DWY/DFY: Use CUP’s branded registration platform with sponsor highlights and an easy checkout process to boost conversion and visibility.

Should we run ads?

Yes—with a multi-platform strategy for real impact.

DIY: Use our ad planner for Facebook or Instagram.

DWY: We help build and launch your campaign across Meta, Google, and LinkedIn.

DFY: CUP runs your entire ad strategy and optimization.

Budgets of $100–300 can go far when they’re guided correctly.

What should we post on social media?
  • Countdown graphics
  • Sponsor shoutouts
  • Impact stories
  • Event teasers
  • Registration reminders

DIY: Use our Canva calendar + templates.

DWY/DFY: We manage your posts or hand over ready-to-post content weekly.

What supplies do we need?
  • CUP Tournament Binder
  • Check-in setup (name tags, tables)
  • Sponsor signage
  • Swag/player gifts
  • Confirmed F&B plan (most venues do not allow outside food or drink—confirm early)

Scorecards are usually handled by the course. DWY/DFY clients get a full supply checklist and sourcing help.

How do we get sponsor signage and giveaways?

DIY: Use CUP’s design templates + submit to any printer.

DWY/DFY: CUP manages orders through Sign Shop Illuminated, our nonprofit-friendly print partner.

What if we forget something on the day of?

DIY: Editable versions are included.

DWY/DFY: We prep, pack, and manage supplies so you don’t miss a beat.

How do we get sponsors if we’ve never done this before?

DIY: Use our starter sponsor kit.

DWY: We help develop outreach language and coordinate follow-ups.

DFY: We pitch and manage sponsor relationships for you.

How do we keep people engaged during the event?

Incorporate contests or raffles, announcer updates, and mission moments or testimonials. DFY clients get scripted programs and hosted emcee support if needed.

How do we know if it was a success?

Track net funds raised, sponsor/player feedback, and volunteer debriefs.

DIY: Use our post-event report template.

DWY/DFY: We lead the debrief and prep your annual impact story.

Can we make this an annual fundraiser?

Yes—and most should. DIYers can document the process with our wrap-up kit. DWY/DFY clients get a full recap and roadmap for next year.

Should we hire help or do it all ourselves?

DIY is great for low-budget teams who want full control. DWY is perfect for orgs who want a partner to strategize, support, and delegate tasks. DFY is best when you need a professional team to take over, amplify results, and save time—often 130+ hours of work.

For Seasoned Pro / Returning Event Organizers
How can we raise more money this year without adding more work?

Focus on sponsor optimization, add-ons, and marketing automation. CUP’s DWY service identifies missed revenue opportunities, and DFY clients get a full strategy reboot to grow results without growing stress.

Are we leaving money on the table with our sponsorship packages?

Possibly. Most returning events don’t evolve their offerings. Use our DWY audit service to restructure packages based on value, visibility, and ROI—or plug into our DFY approach where we redesign, pitch, and fulfill all sponsor benefits.

Should we be raising our prices?

Yes—if your event has proven impact and sells out. DIY users can access our pricing review worksheet. DWY clients get guidance based on historical data, while DFY clients get a full pricing strategy built into their campaign.

How do we streamline planning so it doesn’t take over our lives again?

Use CUP’s Tournament Binder, digital checklists, and planning templates. DWY clients get task-sharing strategies; DFY clients get project managers to do the heavy lifting.

How do we improve the player or team experience this year?

Add contests, simplify check-in, create smoother signage and transitions. DIY users can borrow from our player journey checklist. DWY/DFY clients get custom recs based on your format and feedback.

How do we grow our audience beyond our existing network?

With strategic ad campaigns and referral systems. DIY users can use our ad-planning tools; DWY/DFY clients get targeting, content, and execution handled for multi-platform reach.

What’s the best way to re-engage last year’s participants or sponsors?

With personalized outreach, incentives, and early bird offers. We have editable templates in the DIY portal, and DWY/DFY clients get contact list imports and outreach campaigns run on their behalf.

How often should we be emailing or posting on social media?

Ideally weekly 90 days out. DIY clients get a full calendar and content kit. DWY/DFY clients get auto-posts or weekly send-outs built into the marketing plan.

Are our visuals and branding helping or hurting us?

Outdated graphics, blurry logos, and inconsistent messaging can hurt credibility. DIY users can access our Canva Pro templates. DWY/DFY clients get upgraded event branding and polished collateral across channels.

How do we tell our mission story more effectively?

Use emotional connection + clear fundraising goals. We offer mission storytelling templates in the DIY kit, and DFY clients receive customized messaging baked into all materials and programs.

How can we simplify registration this year?

Use the CUP registration platform—built for nonprofit sporting events with sponsor visibility, team flexibility, and streamlined checkout. DIY users can set it up themselves, DWY clients get support, and DFY clients get it fully managed.

What’s the easiest way to track payments and sponsorships?

Our registration dashboard tracks all income by source, type, and status. DWY/DFY clients receive ongoing updates, exportable reports, and reconciliation summaries.

How can we upsell without sounding pushy?

Offer merch, contest entries, or player add-ons during checkout. DIY clients can turn on these options within our platform; DWY/DFY clients get upsell scripting and layout baked into registration and event day flow.

How do we improve sponsor ROI so they come back?

Deliver visibility before, during, and after the event. DIY users can use our ROI report template. DWY clients help build recap decks. DFY clients deliver the post-event sponsor wrap-up with media, metrics, and thank-yous.

Can we add donation options for people who can’t attend?

Yes—and you should. Add a “Support This Cause” button to your site and registration page. DWY/DFY clients get donation campaigns linked with promo cycles.

What should we stop bringing or doing that’s a waste of time?

Scorecards (golf courses handle it), loose cash boxes, and unassigned volunteers. Use our “What to Skip” checklist in the DIY binder or streamline your process with a DWY plan.

How do we better prepare volunteers?

With role-based guides and assignments. DIY users can download our editable job cards. DWY clients create schedules and station sheets. DFY clients handle all staff/volunteer training.

How early should we arrive on event day?

DFY team arrives 2–2.5 hours before start. DIY/DWY clients should plan for at least 90–120 minutes with setup duties pre-assigned using our load-in checklist.

What’s the best way to make the event feel more “professional”?

Uniform signage, sponsor recognition, confident emceeing, and player hospitality. CUP’s Day-of Toolkit (for DIY/DWY) and full-day staffing (for DFY) bring polish to every touchpoint.

How can we avoid the post-event burnout and chaos this time?

Debrief while it’s fresh, automate thank-yous, and save next year’s plan. DIY users can follow our event wrap-up guide. DWY/DFY clients get a summary report, editable templates for next year, and a head start on version 2.0.

Here are Frequently Asked Questions About Event Marketing

How do we market with a low budget?

Focus on storytelling and your network.

  • DIY clients: Get free email, social, and flyer templates.
  • DWY clients: Receive a tailored marketing plan and co‑managed execution.
  • DFY clients: Get a full‑service campaign built and launched by our team.
When should we start promoting?
  • Sponsors: Start 6–12 months out
  • Players: Begin 90–120 days out

DWY/DFY services include full promo calendars and timelines mapped to your fundraising targets.

How do we get people to register or sponsor our event?

It starts with clear messaging and a smooth experience.

DIY: Use our sponsor deck templates and email kits.

DWY/DFY: Use CUP’s branded registration platform with sponsor highlights and an easy checkout process to boost conversion and visibility.

Should we run ads?

Yes—with a multi‑platform strategy for real impact.

DIY: Use our ad planner for Facebook or Instagram.

DWY: We help build and launch your campaign across Meta, Google, and LinkedIn.

DFY: CUP runs your entire ad strategy and optimization.

Budgets of $100–300 can go far when they’re guided correctly.

What should we post on social media?

Mix it up with various content types:

  • Countdown graphics
  • Sponsor shoutouts
  • Impact stories
  • Event teasers
  • Registration reminders

DIY: Use our Canva calendar + templates.

DWY/DFY: We manage your posts or hand over ready‑to‑post content weekly.

Should we hire help or do it all ourselves?
What’s the most affordable way to promote my event with CUP?

The Event Listing + CUP Newsletter ($250) gives your event visibility on one of Colorado’s most-searched sites for charity tournament promotions and placement in our 10,000+ subscriber newsletter. It’s a powerful, low-cost way to reach players and sponsors early.

Can I get expert help to build a campaign strategy?

Yes. Our 1-Hour Marketing Strategy Session ($250/hr) connects you with a senior marketing advisor to build a campaign roadmap tailored to your goals, ideal audience, and growth opportunities—perfect for teams without a full-time marketing lead.

How can I track the results of my marketing efforts?

Use our Performance Analytics Dashboard ($300) to see live campaign results, including ad clicks, signups, and conversion data. This is ideal for optimizing ROI and reporting success to sponsors or boards.

Is there a way to promote my event inside your active community?

Yes. The Facebook Group Feature ($500) includes a pinned post in our event-focused community, offering direct access to players and fans and giving sponsors additional shoutout value in a trusted space.

Can CUP run paid Meta ads for my event?

Absolutely. Our custom ad campaigns include creative, audience targeting, and retargeting for Facebook and Instagram:

  • 30-Day Campaign – $700 (great for short lead time)
  • 60-Day Campaign – $1,200 (adds retargeting + segmentation)
  • 90-Day Campaign – $1,700 (our most powerful ad reach option)
What’s included in the Social Media Creation + Boosted Post?

For $750, we design branded event graphics, write copy, and launch boosted posts on Facebook and LinkedIn—perfect for increasing awareness and engagement with a visually appealing online presence.

Can CUP manage my email marketing campaign?

Yes. The 90-Day Email Marketing Package ($1,500) includes an 8-part email sequence that builds anticipation, drives registrations, and encourages post-event donations—delivered to warm leads and cold outreach targets.

What’s the best all-in-one marketing option?

The 90-Day White Glove Campaign ($4,000) includes a full ad campaign, email sequence, social content, newsletter features, and a performance dashboard. It’s ideal for major fundraising events with visibility and revenue goals.

What does the 30-Day Promo Campaign include?

At $1,000, it covers your listing, newsletter, social graphics, and a Facebook Group highlight, saving you $500 over individual pricing. Great for getting visibility fast without overextending resources.

Why upgrade to the 60-Day Campaign?

The $2,500 mid-tier package gives you all the benefits of the 30-Day Campaign plus paid Meta advertising and real-time analytics. It’s perfect for hosts who want to scale lead gen and measure results.

What’s special about the 90-Day White Glove Campaign?

At $4,000 (a $5,000 value), it’s our most comprehensive marketing engine, combining social, ads, email, and analytics—custom-built to drive results before, during, and after your event.

What’s included in the Limited-Time Combo Campaign?

This $12,500 premium package bundles the 90-Day White Glove Campaign with sponsorship outreach, including deck creation, lead sourcing, and email follow-up—saving you $5,000 and bringing in potential 5-figure sponsors.

How does Sponsorship Outreach work?

We create a custom pitch deck, identify aligned sponsor prospects, and run personalized outreach. You only pay 25% commission on closed sponsorship revenue—no upfront risk.

Do I have to buy a full package to use CUP marketing?

No. All of our a-la-carte services (ads, email, listings, strategy) are available individually. This flexibility is ideal for DIY clients or those working with limited budgets.

What kind of people do CUP’s campaigns reach?

CUP campaigns reach Colorado professionals, donors, and athletes ages 30–60 with an average household income of $110K+. Industries include real estate, finance, healthcare, and nonprofit leadership.

Can I extend my campaign if I’m getting great results?

Yes. Many clients start small and scale up—you can upgrade to a longer campaign, add a 90-day ad extension, or bundle email and sponsorship support mid-campaign.

Who creates all the copy, graphics, and content?

We do. Our team handles creative direction, ad design, email writing, and brand alignment—saving you time and delivering professional-quality content that converts.

How far in advance should I start marketing?

Start at least 60–90 days out if you want time to build momentum. Our 30-day campaign is good for last-minute help, but longer windows drive better ROI and audience growth.

Can I use one package to promote multiple events?

Each package is tailored to a single event, but multi-event plans are available if you’re hosting more than one fundraiser or looking for a year-round partnership.

How do I get started with a campaign or service?

Just email info@coloradounderpar.com or fill out our intake form. We’ll recommend the best-fit solution for your goals and timeline—and get your campaign running fast.

Here are Frequently Asked Questions About Supplies

What types of supplies can I order through CUP?
  • Branded tents
  • Banners
  • Tablecloths
  • Signage
  • Player gifts
  • Trophies
  • Swag bags
  • Giveaways
  • Full sponsor activation kits

Customized for your event or booth.

Do I need to bring my own tent or setup if I’m sponsoring?

Yes. Tents, tables, and chairs are not included in sponsorships. You can bring your own or order them through our supply portal.

Can supplies be customized with my logo or messaging?

Absolutely. Most items can be fully branded, and we provide design support to ensure everything aligns with your brand.

When should I place my order?

Place orders at least 3 weeks before the event. Rush options may be available for an additional fee.

Is there a minimum quantity required?

Some items have low minimums, especially print products and swag. We’ll confirm quantities during your quote.

How much do supplies typically cost?

We offer wholesale pricing through trusted vendors—often saving clients 15–30% compared to retail. Full quotes are provided before confirming.

Can you help me decide what to order?

Yes! Book a quick supply consult and we’ll recommend options based on your role, event type, and goals.

Will my order be shipped to me or the venue?

You choose—we can ship to your business, our team, or directly to the event venue with tracked delivery.

Do I need to pay upfront?

Yes. All supply orders require payment before production begins to avoid delays.

How do I place an order or request a quote?

Submit a Supply Request Form or email info@coloradounderpar.com. Quotes are typically returned within 48 hours.

Here are Frequently Asked Questions About Participating / Playing in an Event

How do I register for a tournament or event?

Visit our Event Hub to see all upcoming events. Each listing has a registration button that takes you to a secure sign-up page. Some events may have early bird pricing or limited team spots, so we recommend registering early!

Do I have to be part of a team to register?

Not necessarily. Most golf events allow solo players, duos, or full foursomes. If you register solo, we’ll match you with a team. For other sporting events, formats and team sizes will be listed on the registration page.

What’s included in my registration fee?

Each event is different, but most include:

  • Tournament entry
  • Breakfast or lunch
  • Swag or welcome gift
  • Prize eligibility
  • On-course activities and contests

Check the event details for specific inclusions.

Can I invite friends or family to come watch?

Yes! Most events are spectator-friendly. We encourage supporters to come out, enjoy the atmosphere, and cheer on participants.

What should I wear or bring to a CUP event?

Dress appropriately for the sport—typically golf or athletic attire is expected. For golf: collared shirt, soft spikes or sneakers, and weather-appropriate layers. Bring your own clubs, refillable water bottle, and sunscreen.

Will I be photographed or recorded during the event?

Yes! Many events include photo and video coverage, including drone shots and recap reels. If you prefer not to be featured, let a staff member know when you check in.

What if it rains or the weather is bad?

Our events are held rain or shine unless course conditions become unsafe. In case of delays or cancellations, we will contact all participants by email or text.

Are these events only for experienced players?

Not at all! Our events are designed to be fun and inclusive, with formats like scrambles or best ball to level the playing field. Whether you're a pro or a first-timer, you're welcome.

Do I get anything extra as a returning participant or member?

Yes! Join Circuit Pass for perks like:

  • Discounted registration
  • Welcome kits & apparel
  • Early access to events
  • Eligibility for Champions Shootout

We reward loyalty and love seeing returning faces.

Who do I contact if I have more questions?

Reach out to our team at info@coloradounderpar.com, or send us a DM on Instagram or Facebook. We’re happy to help with registration, accommodations, or event logistics.

Here are Frequently Asked Questions About Sponsoring an Event - Everything You Need to Know Before Partnering with CUP

What makes CUP different from other event companies?

We’re not just an event host—we're a marketing platform for purpose-driven brands. We integrate your sponsorship into paid campaigns, social media, email newsletters, video recaps, and on-site activations, delivering measurable brand awareness and impact.

What types of events can I sponsor?

We specialize in sporting events like golf tournaments, pickleball showcases, mini-golf challenges, and hybrid fundraisers across Colorado. Each one is aligned with nonprofit causes that engage passionate, philanthropic participants.

Who attends these events, and is it the right audience for my brand?

Yes—if you're targeting affluent, community-minded professionals:

  • Avg. income: $110K+
  • Top sectors: real estate, healthcare, insurance, finance, veterans services
  • 35–54 year-olds make up over 60% of our attendees
  • Primarily from the Denver Metro & Colorado Springs regions
How many events are you marketing in 2025?

We're projected to market and manage 35+ events, reaching 4,200+ golfers and generating 3.9 million+ total brand impressions through paid and organic channels.

What are the sponsorship levels available?
  • Champion’s Circle – $15K+: Title-level exposure or 5-event package
  • Clubhouse Partner – $10K+: Presence at 3 events
  • Game Day Supporter – $5K+: Visibility at 2 events
  • Custom Game Plans are available starting at $1,000
Can I sponsor more than one event?

Yes. Our annual packages are built for multi-event exposure, maximizing year-round visibility. We also offer custom bundles if you'd like to target multiple regions or causes.

I have a specific audience—can you help me pick the right events?

Absolutely. Book a strategy call with our sponsorship team and we’ll recommend events that align with your audience demographics, cause alignment, and geographic reach.

What’s included in each sponsorship package?

Depending on your tier, benefits may include:

  • Custom social media features
  • Newsletter inclusion
  • On-site signage and emcee mentions
  • Highlight reels or branded testimonial videos
  • Post-event ROI reporting
  • Invitation to our End-of-Year Celebration
  • Listing on our Event Hub
How will I know my sponsorship was effective?

We provide a ROI report that includes:

  • Impressions from ads and social posts
  • Clicks and engagement data
  • On-site visibility highlights
  • Media recap inclusion
  • Video testimonials (Champion tier)
Can I have a booth or activation area at the event?

Yes! Booth spaces are included at most events. We encourage experiential marketing like giveaways, contests, tastings, or branded games.

Do I need to bring my own supplies?

Yes. Sponsors are responsible for bringing tents, tables, and chairs. We can assist with supply orders if needed.

Will I be featured in your digital marketing?

Your brand will be integrated into email campaigns, social posts, boosted ads, event listings, and the Event Hub, depending on your sponsor tier.

What kind of reach can I expect per event?

On average:

  • 100,000 paid ad impressions per event
  • Emails to 9K+ subscribers (42% open rate)
  • Posts to 19K+ followers
  • 750+ average event page clicks
  • 120+ attendees per event
How do I get started or lock in a sponsorship?

You can check out directly online for select opportunities or schedule a call with our team to walk through the full calendar and build your custom plan.

What causes do these events support?

Our nonprofit partners focus on:

  • Veterans and first responders
  • Family and youth services
  • Education and mentorship
  • Health and community wellness
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PO BOX 151159
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info@coloradounderpar.com

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