Description
Sponsorship Outreach & Acquisition
25% Commission
✔ Custom deck, prospecting, follow-up
Pay only on success
Maximize Event Revenue by Securing High-Value Sponsors & Partnerships
Sponsorships are one of the most critical revenue drivers for events, yet securing sponsors requires a strategic approach, proven outreach methods, and compelling sponsorship packages. As part of our White Glove 90-Day Marketing Campaign, CUP manages the entire sponsorship acquisition process—from identifying prospects to pitching, securing commitments, and delivering sponsor visibility leading up to and after the event.
This done-for-you sponsorship outreach service takes the burden off event organizers and ensures maximum sponsorship revenue with minimal effort on your end.
What’s Included in the 90-Day Sponsorship Outreach Campaign
- Sponsorship Strategy & Prospecting
- Develop a customized sponsorship acquisition strategy based on event goals.
- Research & compile a targeted list of potential sponsors (local businesses, corporations, industry brands).
- Identify high-value sponsorship opportunities for premium brand partnerships.
- Structure sponsorship tiers and benefits to align with sponsor interests.
Why It Matters: A well-structured sponsorship strategy ensures that outreach efforts are focused on the right companies with clear sponsorship value propositions.
- Sponsor Outreach & Pitching
- Personalized email outreach & direct communications with potential sponsors.
- Sponsorship pitch deck creation with compelling messaging & visuals.
- One-on-one calls & meetings with decision-makers.
- Customized proposals & follow-ups to convert interest into secured commitments.
Why It Matters: Sponsors need a clear reason to invest—we craft persuasive proposals and ensure every pitch is handled professionally.
- Sponsorship Package Management
- Refine sponsorship package tiers (Title Sponsor, Gold, Silver, Bronze, Hole Sponsors, etc.).
- Ensure sponsor benefits are clearly outlined (branding, speaking opportunities, activations, digital exposure).
- Customize sponsor deliverables based on brand needs (e.g., VIP access, signage, email promotions).
Why It Matters: A well-structured sponsorship package makes it easy for companies to say yes while maximizing the value they receive.
- Sponsor Follow-Ups & Commitment Confirmation
- Ongoing sponsor communication to nurture leads and address objections.
- Contract finalization & invoicing support for smooth onboarding.
- Collection of sponsor assets (logos, brand guidelines, messaging).
- Tracking & reporting of sponsorship revenue progress throughout the campaign.
Why It Matters: Most sponsorships are secured through persistent follow-ups—this ensures sponsors feel engaged and committed.
- Pre-Event Sponsor Promotions
- Social media sponsor spotlights to showcase brand partnerships.
- Inclusion in email newsletters & promotional campaigns.
- Logo placement & recognition on event website, flyers, and signage.
- Sponsor callouts in press releases & public announcements.
Why It Matters: Sponsors expect visibility—this ensures they get the recognition they paid for before the event even begins.
- On-Site Sponsor Activation & Event-Day Recognition
- Sponsor booth setup coordination & on-site branding opportunities.
- MC shoutouts & logo placements during the event.
- Event photography & videography for post-event promotional use.
- Dedicated sponsor networking opportunities with attendees.
Why It Matters: Sponsors want to actively engage with attendees—this ensures they receive in-person exposure.
- Post-Event Sponsor Reporting & Retention Strategy
- Event recap report showing sponsor reach & impact.
- Sponsor testimonial collection for future partnership use.
- Follow-up communication to nurture relationships for future events.
- Option for multi-event sponsorship agreements to secure long-term partnerships.
Why It Matters: The best sponsorships come from repeat partners—a strong post-event strategy helps secure future sponsorship deals.
Why Sponsorship Outreach is Essential for Your Event
- Higher Event Revenue: Sponsorships can cover 50%+ of event costs, making them a key financial driver.
- Increased Sponsor Value: Sponsors want exposure & engagement—this guarantees they get it.
- Stronger Community & Business Ties: Corporate sponsors connect with local audiences & potential customers through event partnerships.
- Less Stress for Event Organizers: We handle the heavy lifting of securing sponsors so you can focus on running a great event.
Get Started with Your 90-Day Sponsorship Outreach Strategy Today
CUP’s expert sponsorship team will handle outreach, negotiations, and brand activations, so you can focus on delivering an amazing event.
